Just Enough CRM

Just Enough CRM

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This executive guide walks through the process of selecting and implementing customer relationship management (CRM) tools for a mid-size corporation. Without using technical lingo or specific product names, the author identifies the elements of the implementation team, system requirements to consider, the importance of getting a vendor demonstration and references, and metrics for measuring the success of the CRM project and the health of the business. Annotation (c) Book News, Inc., Portland, OR (booknews.com)show more

Product details

  • Paperback | 400 pages
  • 178.3 x 235.7 x 28.2mm | 748.44g
  • Pearson Professional Education
  • Prentice Hall PTR
  • New Jersey, United States
  • English
  • 0131010174
  • 9780131010178