Journal of Virtual Worlds Research, Volume 1, Number 2

Journal of Virtual Worlds Research, Volume 1, Number 2 : Special Issue on Consumer Behavior

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Originally printed online in 2008. With so many people making the virtual leap many marketers are eager to join them and stake their claim in this new landscape. Unfortunately for many their efforts have failed to live up to expectations and they have since withdrawn. So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success? In this issue we aim to stimulate dialogue by exploring what, if any, differences exist between real world and virtual world consumer behavior. Guest edited by Natalie Wood, Saint Joseph's University, Philadelphia
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Product details

  • Paperback | 212 pages
  • 215.9 x 279.4 x 12.19mm | 625.95g
  • English
  • Special edition
  • Special
  • Illustrations, black and white
  • 1508748616
  • 9781508748618

About Jeremiah P Spence

Jeremiah Spence is the founder of the Journal of Virtual Worlds Research in 2008 and was the Editor-in-Chief from 2008 until 2010 Jeremiah has a Bachelor of Arts degree in Latin American and Brazilian Studies from the University of Texas at Austin, a Masters of Arts degree in Communication Theory from the University of Texas at Austin and Doctor of Philosophy in Communication and Media Studies from the University of Texas at Austin. Additionally, Jeremiah has studied and researched at the Universidad Nacional Autonoma de Mexico in Mexico, Fundacao Getulio Vargas in Sao Paulo, Brazil, Universidade Federal da Bahia in Salvador, Brazil, and the Universidade de Sao Paulo in Sao Paulo, Brazil. Jeremiah is co-editor and co-author of the book: Inequity in the Technopolis - Race, Class, Gender, and the Digital Divide in Austin - edited by Joseph Straubhaar, Jeremiah Spence, Zeynep Tufekci, and Roberta G. Lentz - published at the University of Texas Press in 2012.
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