The Jobs to Be Done Playbook

The Jobs to Be Done Playbook : Align Your Markets, Organization, and Strategy Around Customer Needs

4.19 (98 ratings by Goodreads)
By (author)  , Foreword by 

Free delivery worldwide

Available. Expected delivery to the United States in 10-15 business days.

Not ordering to the United States? Click here.


These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
show more

Product details

  • Paperback | 320 pages
  • 152 x 226 x 23mm | 590g
  • English
  • 1933820683
  • 9781933820682
  • 36,909

Review quote

"This book holds a rare value: it's fueled by practicality but steeped in solid theory as well."
--Des Traynor, co-founder of Intercom
show more

Rating details

98 ratings
4.19 out of 5 stars
5 41% (40)
4 39% (38)
3 19% (19)
2 1% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X