The Jobs to Be Done Playbook

The Jobs to Be Done Playbook : Align Your Markets, Organization, and Strategy Around Customer Needs

4.19 (98 ratings by Goodreads)
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Description

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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Product details

  • Paperback | 320 pages
  • 152 x 226 x 23mm | 590g
  • English
  • 1933820683
  • 9781933820682
  • 36,909

Review quote

"This book holds a rare value: it's fueled by practicality but steeped in solid theory as well."
--Des Traynor, co-founder of Intercom
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Rating details

98 ratings
4.19 out of 5 stars
5 41% (40)
4 39% (38)
3 19% (19)
2 1% (1)
1 0% (0)
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