Jim Moran (Publicist)

Jim Moran (Publicist)

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. James Sterling Moran (January 1, 1908-October 18, 1999) was an imaginative publicist who was active as a press agent for various clients (film studios, manufacturers, retailers, Washington politicians) in a career that spanned five decades, from the 1930s to the 1980s. In 1989, Time ranked him as "the supreme master of that most singular marketing device--the publicity stunt." Born in Woodstock, Virginia, in 1907. Moran was the son of a chimney maker. When he was 12 years old, he was riding a bicycle and was hit by a car. The driver was so relieved to see Moran unharmed that he gave him $100, which Moran immediately used to take a train to New Orleans, returning home two weeks later.show more

Product details

  • Paperback | 80 pages
  • 152 x 229 x 5mm | 127g
  • CIV
  • United States
  • English
  • black & white illustrations
  • 6136707217
  • 9786136707211