Jiggle : (Re)Shaping American Women

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Jiggle spans the fields of women's studies, cultural studies, and media studies as it examines the significance of women's embodied experiece with the most intimate strictures of femininity: foundation garments. Feminist theory of the body, the cultural production and consumption of fashion and beauty cultures, femininity and female subjectivity are woven together to tell the story of how women are shaped physically, culturally, socially and politically by shaping garments.
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Product details

  • Paperback | 216 pages
  • 152.4 x 223.52 x 17.78mm | 294.83g
  • Lanham, MD, United States
  • English
  • 0739112996
  • 9780739112991

Table of contents

Chapter 1 Introduction Chapter 2 Chapter 1. Not Your Grandma's Girdles Chapter 3 Chapter 2. Dress Codes: Foundationwear Required Chapter 4 Chapter 3. Boomers and X-ers: Mothers and Daughters Chapter 5 Chapter 4. The Myths of Freedom and Control: Constructing the Ideal Feminine Form in Advertising Chapter 6 Chapter 5. Under Cover Agency? Chapter 7 Chapter 6. Minding Our Bodies: Displacing the Foundations of Femininity Chapter 8 Chapter 7. Conclusions, and Some Afterthoughts Chapter 9 Appendix A. Telephone Survey Data Coded Variables & Frequencies Chapter 10 Appendix B. Maidenform Foundation Garments Survey 1959 Chapter 11 Appendix C. Maidenform "I dremaed" Advertisements
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Review quote

Scholarly, yet accessible, this book traverses key questions about the media, advertising, and fashion. It calls upon us to rethink gender, agency, and embodiment in terms of dressing, shaping, moving, gesturing, and posturing, while never losing sight of how cultural scripts writ large - media representations of women's ideal bodies - shape lived experiences. Part ethnography, part history, and part cultural criticism, Jiggle is more than the sum of its parts: It represents interdisciplinary cultural studies at its best. -- Roger Lancaster, Author of The Trouble with Nature: Sex in Science and Popular Culture (2003) The book raises consciousness regarding the underlying forces affecting women's selections....Recommended. * CHOICE, November 2008 * Like its title,Jiggle is a timely and provocative look at the fascination with women's bodies in consumer culture-constructing them, shaping them, making them smaller, or stronger. The focus on foundation garments makes this book unique. With a strong historical base and current ethnographic research,Jiggle is a page-turning read that will make you think. -- Leslie Heywood, author of Pretty Good for a Girl and The Proving Grounds
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About Wendy A. Burns-Ardolino

Wendy Burns-Ardolino is assistant professor and coordinator of integrative studies at Clayton State University, Georgia where she teaches Women's Studies and Media Studies courses.
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