Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Jelen Pivo Live is a musical festival held since 2006 in order to promote the Apatin brewery brand Jelen pivo. The organizers had the idea gather the finest Serbian rock bands at one place, but the following year beside Serbian bands, foreign acts were also included in the festival lineups.In 2006 the festival was held for the first time in Belgrade's SKC (Students Cultural Centre) on December 15 and 16. The festival had two stages. The first night the lineup featured Partibrejkers, Sunshine, Eyesburn, Orthodox Celts on the main stage and kabo, Straight Jackin', Discord, Irie FM and Flip Out on the second stage.