James E. Burke

James E. Burke

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. James E. Burke (born February 28, 1925) was the chief executive officer (CEO) of Johnson & Johnson from 1976 to 1989, a company for which he worked forty years. Burke was born in Rutland, Vermont. He earned his BA at the College of the Holy Cross in 1947 and his MBA from the Harvard Business School in 1949. J&J announced that Richard B. Sellars would step down as CEO as of November 1, 1976, and be replaced by Burke. As CEO, Burke is credited for the growth of Johnson & Johnson to its current size and prominence, but he is perhaps best known for his crisis management in 1982, when it was found that Tylenol capsules had been poisoned with cyanide. According to a Fortune article, Burke's "defining moment" actually came six years earlier when he challenged his fellow executives to either recommit to the company credo or "tear it off the wall."show more

Product details

  • Paperback | 116 pages
  • 152 x 229 x 7mm | 181g
  • Flu Press
  • United States
  • English
  • 6136681048
  • 9786136681047