It's Not About Size : Bigger Brands for Smaller Businesses
Branding is one of the most important aspects of marketing for any enterprise. In this guide, the author shows how an eye for detail and design can haelp to re-energise any company or organization. The shows the reader how simple brand identifiers like colour and "feel" can make powerful statements about your company, no matter what its size. The author aims to show how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans should enable the reader to do the same.
- Paperback | 192 pages
- 135.6 x 214.4 x 15.5mm | 235.87g
- 01 Nov 2001
- Ebury Publishing
- Virgin Books
- London, United Kingdom
About Paul Dickinson
Paul Dickinson is a consultant at branding consultancy Rufus Leonard. His clients have included Andersen Consulting, the BBC, BT, Mercedes Benz, Royal Mail, Shell and VISA, He is also a director of the Digital Media Research Laboratory, established by Cable & Wireless and Lloyds TSB to research online branding, and a founder of Eye-Network.com, Europe's largest videoconference booking service. He has written several business books for Random House, Hodder & Stoughton and Financial Times Prentice Hall. This is his first book for Virgin.