The Invincible Company : How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models
Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies.
The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.
The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.
In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools-such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map-enable readers to understand how to design invincible companies.
The Invincible Company:
Helps large and small companies build their growth strategy and manage their core simultaneously
Explains the world's best modern and historic business models
Provides tools to assess your business model, innovation readiness, and all of your innovation projects
Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
- Paperback | 400 pages
- 190 x 242 x 26mm | 1,082g
- 14 Apr 2020
- John Wiley & Sons Inc
- New York, United States
- 1. Auflage
Other books in this series
20 Aug 2010
30 Oct 2014
14 Apr 2020
12 Nov 2019
Back cover copy
Decide where to compete and what strategic decisions are required. Build a disruption-proof business.
Manage your portfolio of new ideas and business model improvements with the Portfolio Map. Build a solid innovation funnel to constantly reinvent your business(es), while measuring and reducing risk and uncertainty.
Assess your innovation readiness and build a world-class innovation culture with the Culture Map.
Business Model Patterns
Compete with superior business models--not just product, service, technology, and price.
Table of contents
The Portfolio Map p. 10
Explore Portfolio p. 14
Exploit Portfolio p. 27
Explore and Exploit p. 37
Strategic Guidance p. 50
Explore Portfolio Management p. 70
Exploit Portfolio Management p. 109
3 Invent Pattern Library
Frontstage Disruption p. 142
Backstage Disruption p. 162
Profit formula Disruption p. 188
Assessment Questions for Leaders p. 212
4 Improve Pattern Library
Value Proposition Shifts p. 230
Frontstage Driven Shifts p. 242
Backstage Driven Shifts p. 254
Profit Formula Driven Shifts p. 266
Questions for Leaders p. 280
The Culture Map p. 296
Designing an Exploration Culture p. 308
Innovation Culture Readiness Assessment p. 314
About Alexander Osterwalder
Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.
Alan Smith helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for the international bestseller, Business Model Generation. He co-founded Strategyzer.