The Invincible Company

The Invincible Company : How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

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The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies.

The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.

The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.

In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools-such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map-enable readers to understand how to design invincible companies.

The Invincible Company:

Helps large and small companies build their growth strategy and manage their core simultaneously

Explains the world's best modern and historic business models

Provides tools to assess your business model, innovation readiness, and all of your innovation projects

Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
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Product details

  • Paperback | 400 pages
  • 190 x 242 x 26mm | 1,082g
  • New York, United States
  • English
  • 1. Auflage
  • 1119523966
  • 9781119523963
  • 14,682

Back cover copy

This handbook features the leadership toolkit decision makers, innovators, and entrepreneurs need in order to build The Invincible Company.

Strategic Guidance
Decide where to compete and what strategic decisions are required. Build a disruption-proof business.

Business Portfolio
Manage your portfolio of new ideas and business model improvements with the Portfolio Map. Build a solid innovation funnel to constantly reinvent your business(es), while measuring and reducing risk and uncertainty.

Innovation Culture
Assess your innovation readiness and build a world-class innovation culture with the Culture Map.

Business Model Patterns
Compete with superior business models--not just product, service, technology, and price.
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Table of contents

1 Tool

The Portfolio Map p. 10

Explore Portfolio p. 14

Exploit Portfolio p. 27

Explore and Exploit p. 37

2 Manage

Strategic Guidance p. 50

Explore Portfolio Management p. 70

Exploit Portfolio Management p. 109

3 Invent Pattern Library

Frontstage Disruption p. 142

Backstage Disruption p. 162

Profit formula Disruption p. 188

Assessment Questions for Leaders p. 212

4 Improve Pattern Library

Value Proposition Shifts p. 230

Frontstage Driven Shifts p. 242

Backstage Driven Shifts p. 254

Profit Formula Driven Shifts p. 266

Questions for Leaders p. 280

5 Culture

The Culture Map p. 296

Designing an Exploration Culture p. 308

Innovation Culture Readiness Assessment p. 314
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Review Text

The long-awaited follow-up to the international bestsellers, Business Model Generation
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About Alexander Osterwalder

Dr. Alexander Osterwalder ( is the lead author of the international bestsellers Business Model Generation, and Value Proposition Design, and a passionate entrepreneur, and speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the "Business Model Canvas," the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, and is a visiting professor for 2018 at Stanford.

Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.

Alan Smith helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for the international bestseller, Business Model Generation. He co-founded Strategyzer.
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Rating details

299 ratings
4.48 out of 5 stars
5 63% (188)
4 25% (76)
3 9% (28)
2 2% (5)
1 1% (2)
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