An Introduction to Political Communication

An Introduction to Political Communication

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An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: from the rise of new Labour under Tony Blair and the failure of the Conservative general election strategy in 1997 the scandals surrounding the Clinton presidency and the perceived dumbing down of American media the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations the liberalising power of the Internet and concerns about threats to the standards of democracy.
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Product details

  • Paperback | 256 pages
  • 138.7 x 216.7 x 19.1mm | 381.02g
  • London, United Kingdom
  • New edition
  • 2nd New edition
  • 2 Tables, black and white
  • 0415199220
  • 9780415199223

Table of contents

Part 1 Politics in the age of mediation: politics in the age of mediation; politics, democracy and the media; the effects of political communication; the political media; the media as political actors. Part 2 Communicating politics: party political communication I - advertising; party political communication II - political public relations; pressure group politics and the oxygen of publicity; international political communication; conclusion - perfomance politics and the democratic process.
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Rating details

57 ratings
3.63 out of 5 stars
5 16% (9)
4 47% (27)
3 26% (15)
2 5% (3)
1 5% (3)
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