An Introduction to Political Communication

An Introduction to Political Communication

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An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies.

Recent developments covered in the new edition include:

* the re-election of New Labour in 2001
* the changes in government information and communication policy introduced by the Blair administration since 1997
* the 2000 election of George W. Bush in the United States
* the NATO interventions in Kosovo and the former Yugoslavia
* the implications for international political communication of September 11
* the emergence of Al-Quaida and the war on terror.
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Product details

  • Hardback | 272 pages
  • 140 x 216 x 25.65mm | 431g
  • London, United Kingdom
  • English
  • New edition
  • 3rd New edition
  • 15 b&w photographs, 5 tables
  • 0415307074
  • 9780415307079

Table of contents

1. Politics in the Age of Mediation 2. Politics, Democracy and the Media 3. The Effects of Political Communication 4. The Political Media 5. The Media as Political Actors 6. Party Political Communication I: Advertising 7. Party Political Communication II: Political Public Relations 8. Pressure Group Politics and the Oxygen of Publicity 9. International Political Communication
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About Senior Lecturer Brian McNair

Brian McNair is Reader in the Department of Film & Media Studies at Stirling University. He is the author of News and Journalism in the UK, fourth edition (2003), The Sociology of Journalism (1998), and Journalism and Democracy (2000)
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64 ratings
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