An Introduction to Political Communication

An Introduction to Political Communication

3.65 (63 ratings by Goodreads)
By (author) 

List price: US$136.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


In this highly accessible textbook Brian McNair critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. He examines how different organisations make use of advertising, marketing and public relations. This revised and updated edition draws on a range of contemporary examples to show how politicians and political groups communicate, including:
* new Labour under Tony Blair
* the failure of the Conservative general election strategy in 1997
* the Clinton presidency and a scandal-obsessed US media
* the Good Friday peace agreement in Northern Ireland
* the liberalising power of the Internet and concerns about threats to democracy.
show more

Product details

  • Hardback | 256 pages
  • 140 x 216 x 25.4mm | 454g
  • London, United Kingdom
  • English
  • New edition
  • 2nd New edition
  • 2 Tables, black and white
  • 0415199212
  • 9780415199216

Table of contents

Part 1 Politics in the age of mediation: politics in the age of mediation; politics, democracy and the media; the effects of political communication; the political media; the media as political actors. Part 2 Communicating politics: party political communication I - advertising; party political communication II - political public relations; pressure group politics and the oxygen of publicity; international political communication; conclusion - perfomance politics and the democratic process.
show more

About Brian McNair

Brian McNair is Reader in the Department of Film and Media Studies at Stirling University. He is the author of News and Journalism in the UK, Glasnost, Perestroika and the Soviet Union and Images of the Enemy.
show more

Rating details

63 ratings
3.65 out of 5 stars
5 17% (11)
4 44% (28)
3 29% (18)
2 5% (3)
1 5% (3)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X