Introduction to the Music Industry : An Entrepreneurial Approach, Second Edition
This new edition includes a revised chapter organization, with chapters streamlined to focus on topics most important to music business students, while also maintaining its user-friendly chapter approach. Supported by an updated companion website, this book equips music business students and performance majors with the knowledge and tools to adopt and integrate entrepreneurial thinking successfully into practice and shape the future of the industry.
- Paperback | 316 pages
- 187 x 235 x 17.78mm | 612g
- 31 Oct 2016
- Taylor & Francis Ltd
- London, United Kingdom
- New edition
- 2nd New edition
- 28 Line drawings, black and white; 57 Halftones, black and white; 6 Tables, black and white
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- Timothy Channell, Associate Professor and Director of Music Business, Radford University
"Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition, is a comprehensive and engaging text ideal for today's entrepreneurial music industry students. The website, supporting materials, and learning activities are suited to all student learning styles; instructors will find it foundational and adaptable."
-Mary Anne Nelson, Music Industry Program Director, The College of Saint Rose
"For emerging music professionals wanting to set the world on fire, here's your essential entrepreneurial guide to the global music industry. Loaded with inspiring profiles crossing all genres, the book provides readers with the foundation needed to prosper in today's music careers."
-Angela Myles Beeching, author of Beyond Talent: Creating a Successful Career in Music
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