Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy and Culture

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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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Product details

  • Paperback | 519 pages
  • 202 x 250 x 22mm | 1,220.16g
  • McGraw-Hill Education - Europe
  • Mayfield Publishing Co ,U.S.
  • United States
  • English
  • 2001 update
  • illustrations, references
  • 0767419251
  • 9780767419253

Rating details

116 ratings
3.39 out of 5 stars
5 23% (27)
4 26% (30)
3 27% (31)
2 16% (18)
1 9% (10)
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