Introduction to E-Commerce : International Edition
For undergraduate-level courses in Electronic Commerce.Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
- Paperback | 537 pages
- 206 x 253 x 21mm | 982g
- 01 Jun 2007
- Pearson Education (US)
- United States
Table of contents
I. INTRODUCTION. 1. Overview of EC. 2. E-Commerce Market Mechanisms. II. INTERNET RETAILING. 3. Reatailing in E-Commerce: Products and Services. 4. Consumer Behavior, Customer Service, and Advertising. III. BUSINESS-TO-BUSINESS E-COMMERCE. 5. Company-Centric B2B and collaborative Commerce. 6. Public B2B Exchanges. IV. OTHER EC MODELS AND APPLICATIONS. 7. Intrabusiness, E-Government, C2C, E-Learning, and More. 8. Mobile Commerce. V. SUPPORTING EC APPLICATIONS. 9. Laws, Ethics, and Cyber Crime. 10. Payments and Order Fulfillment. VI. STRATEGY AND IMPLEMENTATION. 11. E-Strategy, Internet Communities, and Global EC. ONLINE (WEB-ONLY). 12. Infrastructure and Application Development. Appendix A: Infrastructure for EC. Appendix B: Web Page Design and Creation. Appendix C: Web Programming. Appendix D: Software (Intelligent) Agents.