An Introduction to Church Communication

An Introduction to Church Communication

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Description

A training book for those with the task of communicating both within churches and between churches and the public at large. Features include: comprehensive coverage of the many skills needed; case studies of actual church situations; suitable for pastors and Church communications officers.show more

Product details

  • Paperback | 160 pages
  • 189 x 246mm | 329g
  • SPCK Publishing
  • Lynx Communications
  • London, United Kingdom
  • 0745928862
  • 9780745928869

Table of contents

Part 1 Laying the basis: contructing a communications plan; defining your communication aims; budget, resources and timescales; identifying those you want to reach; what response do you want?; the importance of critical success factors; choosing the media; defining the message; executing the plan; measuring the results. Part 2 Working with the media: the media at your disposal; how each media choice works; dealing with bad news; newspapers as a medium; radio as a medium; television as a medium; posters as a medium; the leaflet as a medium; the parish magazine; advertising; individual witness; displays and exhibitions; notice boards and signposts; bringing it all together. Part 3 Communication theory: the system as a basis for understanding communications; working with teams; image and myth.show more

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