Introduction to Behavioral Research on the Internet

Introduction to Behavioral Research on the Internet

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For undergraduate courses in Research Methods and graduate courses in Experimental Design and Statistics.This text explains how to conduct psychological research via the WWW, and outlines everything needed to get started-including HTML, data analysis with SPSS and Excel, and research design. It contains many examples ready to use on the Web, with brief discussions of the psychological theories being tested.
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Product details

  • Mixed media product | 267 pages
  • 174.5 x 227.3 x 12.4mm | 423g
  • Pearson
  • United States
  • English
  • 0130853623
  • 9780130853622

Table of contents

I. BASIC COMPONENTS OF WEB EXPERIMENTS. 1. Introduction to Behavioral Research on the Internet. 2. Your First Web Page. 3. Putting the Hyper in Hypertext. 4. Additional Tricks in HTML. 5. Surveys and Experiments Using Forms. 6. Data Analysis with Excel and SPSS. 7. Images and Logical Thinking. 8. A Study of Decision Making. II. MAKING SURVEYS, TESTS, AND EXPERIMENTS. 9. Making Surveys with SurveyWiz. 10. Personality Testing. 11. Using FactorWiz for Factorial Designs. III. APPLICATIONS WITH DATA. 12. Analysis of Impression Formation. 13. Analysis of Social Balance. 14. Presenting Psychophysical Stimuli. 15. Psychological Scaling with "Ratios" and "Differences." 16. Bayesian Inference and Human Inference. IV. PROGRAMMING TECHNIQUES. 17. Introduction to JavaScript. 18. Interactive Web Pages with JavaScript. 19. JavaScript and Forms. V. METHODS AND METHODOLOGY. 20. Advanced Techniques for Experimentation on the Web. 21. Methodology, Ethics, and Publicizing Your Study. Appendix A: Creating and Using Scripts. References. Glossary of Web Terms. Index.
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