Internet for the Retail Travel Industry

Internet for the Retail Travel Industry

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Welcome to 21st century travel! Today's travel agents, counselors, and entrepreneurs need to be Internet savvy and understand current and future trends to implement successful business strategies. Internet for the Retail Travel Industry shows how to make the power of technology work for you! Techniques on browsing and searching the Internet for travel information, e-mail marketing, web site planning administration, and time management help build better skills of the trade. Tips on integrating in-house client profiles to on-line travel information with search engines, mailing lists, and client databases are presented, along with coverage of Computer Reservation Systems and Global Distribution Systems. Plus, an overview of on-line technology in retail travel enlightens readers to current trends and influences in the industry and how to meet new challenges. Be on the cutting edge of travel-Internet for the Retail Travel Industry shows you how!
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Product details

  • Paperback | 208 pages
  • 157.48 x 226.06 x 7.62mm | 226.8g
  • Cengage Learning, Inc
  • Delmar Cengage Learning
  • Clifton Park, United States
  • English
  • 0766840719
  • 9780766840713

Table of contents

Introduction: Welcome to Cyber Tourism. Chapter 1: Historical Perspective. Chapter 2: Travel Reservations and the Internet. Chapter 3: How Do I Get onto the Internet? Chapter 4: Time Management. Chapter 5: Gathering Information. Chapter 6: Disseminating Information. Chapter 7: The Web Coordinator. Chapter 8: Web Site Management and Windows 98. Appendices. Glossary. Index.
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