Internet Marketing in Hospitality

Internet Marketing in Hospitality

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Description

For Hospitality Marketing courses. Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.show more

Product details

  • Paperback | 336 pages
  • 179.8 x 233.7 x 14mm | 480.82g
  • Pearson Education (US)
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • 0130984752
  • 9780130984753

Table of contents

I. HOSPITALITY ON THE INTERNET. 1. Hospitality Industry-Types of Businesses, Types of Sites. II. CREATING AND BUILDING AN INTERNET PRESENCE. 2. Standing Out From the Crowd: Positioning, Audience and Goals. 3. Website Content. 4. Site Appearance and Organization (AKA "Look n Feel"). 5. Online Reservations and Other Interactive Functions. III. GETTING FOUND. 6. Portals, Search Engines, Directories, and Other Places to be Found. 7. Internet Advertising of Your Website. 8. Promotion (On the Net and Off) and Print/Media Advertising. IV. E-MAIL MARKETING. 9. Marketing by E-Mail. 10. E-Mail Mechanics. 11. Writing E-Mail (With Sample E-Mail Messages). V. APPENDICES. Glossary. Resources on the Web for Hospitality Marketing.show more

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