Internet Marketing

Internet Marketing : United States Edition

  • Hardback
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Description

For graduate level Internet Marketing and E-Commerce Strategy and undergraduate level Marketing courses.

Employing a website benchmark of excellence approach to demonstrate major marketing concepts, this text offers a unique blend of author backgrounds and visionary interviews to bridge the gap between academic analysis and real world experience. The text provides an examination of the latest development in all areas of e-commerce, past strategies that that did not work and a comprehensive view of what companies are now doing in the marketing areas of sales, advertising and public relations.
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Product details

  • Hardback | 500 pages
  • 203 x 254mm
  • Pearson
  • United States
  • 0130601225
  • 9780130601223

Table of contents

I. ONLINE MARKETS.

1. Overview and User Characteristics.
II. PRODUCT.

2. B2C Marketing and Branding.
3. Business to Business Marketing.
4. Online Market Research.
III. PLACE AND PRICE.

5. Place-Website Design.
6. Transaction Security.
7. Pricing and Order Fulfillment.
IV. PROMOTIONAL MIX.

8. Sales and Sales Promotion Strategies.
9. Online Advertising.
10. Public Relations.
V. CUSTOMER SUPPORT.

11. Integrating Customer Service Strategies.
12. Ethics, Privacy, Cyber Law and Government Regulations Online.
VI. THE FUTURE.

13. Future Online Marketing Trends.
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