International Trade and Competition
This collection of case studies, comprised entirely of Harvard Business School cases, develops a conceptual framework for students of management that should improve their ability to compete internationally. Its cross-disciplinary approach integrates coverage of international economics, business strategy, government policy, global politics, economic theory and industrial policy in order to provide a practical yet sophisticated framework for managing international competition. The work explores the chief sources of international competitive advantage available to firms - country environments, government policies and firm capabilities - and provides students with an understanding of key institutions and regulations of international commerce, such as the GATT and US trade law. In this edition, 15 of the 30 cases are new. They address such topics as the emergence of global competition, the role of cross-border alliances, the rise of regional free-trade areas and the impact of industrial policy. They also focus more on non-American firms, with detailed material on foreign country conditions and government policies.
- Hardback | 574 pages
- 185 x 230 x 19.05mm | 8,500g
- 01 Aug 2012
- McGraw-Hill Education - Europe
- McGraw-Hill Inc.,US
- New York, United States
- 2nd Revised edition
Table of contents
Part 1 Theories of international trade: note on comparative advantage; note on sources of comparative advantage; "new" theories of international trade. Part 2 Comparative advantage and industry structure: the Japanese facsimile industry in 1990; the global semi-conductor industry, 1987; the global computer industry. Part 3 Comparative advantage and corporate strategy: B-W Footwear; Lotus Development Corporation - entering international markets; Hoechst and the German chemical industry; Hoechst in the US. Part 4 Intermediation in international trade: Japan's Sogosha; General Electric Trading Company, 1985; note on trade finance. Part 5 Alliances in international competition: SwissAir's alliances; Xerox and Fuji Xerox; Mips Computer Systems; the FS-X project. Part 6 The political economy of trade policy: textiles and the multi-fibre arrangement; notes on free trade and protectionism; Europe 1992; North American free-trade agreement - free for whom?; the general agreement on tariffs and trade. Part 7 Trade policy and corporate strategy: searching for trade remedies - the US machine-tool industry, 1983; United States trade law; the semi-conductor industry association and the trade dispute with Japan; Canada packers and the Canada-US Free-Trade Agreement. Part 8 Industrial policy and international competition: Motorola and Japan; collision course in commercial aircraft - Boeing-Airbus-McDonnell Douglas, 1991; Zenith and high definition television, 1990; fusion systems corporation in Japan.