International Strategy of Emerging Market Firms

International Strategy of Emerging Market Firms : Absorbing Global Knowledge and Building Competitive Advantage

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Emerging economies are expected to be in the driving seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms' activities. The book is divided into four parts, focusing on the following: * An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. * A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. * A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country's global integration, outward investments, and strategies. * The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.show more

Product details

  • Hardback | 392 pages
  • 174 x 246 x 31.75mm | 907.18g
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • Reprint
  • 24 black & white illustrations, 53 black & white tables, 24 black & white line drawings
  • 1138903795
  • 9781138903791

About Andrei Panibratov

Andrei Panibratov is Professor of Strategic and International Management at the Graduate School of Management and Deputy Director of the Center for the Study of Emerging Market and Russian Multinational Enterprises at St. Petersburg State University, Russia.show more

Review quote

'In this book Panibratov has made a serious effort to adapt general theories of international business to emerging markets. It provides valuable guidance for both managers of emerging-economy firms and developed-country firms on how to prevail in the others' domain.' - Ravi Ramamurti, Distinguished Professor of International Business and Director, Center for Emerging Markets, Northeastern University, USA This book provides some fascinating examples of how firms from advanced countries addressed the challenges of entering large emerging economies, and how firms from large emerging economies built up their capabilities to expand globally. Their comparison provides useful lessons for managers and academics alike.' - Alvaro Cuervo-Cazurra, Professor of International Business and Strategy, Northeastern University, USA 'While BRIC multinationals have been studied extensively, seldom are they studied together in a comparative manner, a missing link offered by this book. This analysis is based on case studies of selected leading multinationals in each of the BRICs, and offers a fresh look at the global strategies of these firms.' - Lilac Nachum, Professor of International Business, Baruch College, City University New York, USAshow more

Table of contents

Introduction Part I. Contemporary Meaning and Context for International Business 1. Four Questions About International Strategy 2. The Rise of Emerging Economies: BRIC and Beyond 3. Sowing Knowledge in Emerging Economies Part II. The Changing View of International Strategy 5. Dynamic Perspective on Internationalization 6. Competitive Advantage: Combining International Strategy and Emerging Market Perspectives Part III. Internationalization from Emerging Markets 7. International Strategies of Brazilian Multinationals 8. International Strategies of Chinese Multinationals 9. International Strategies of Indian Multinationals 10. International Strategies of Russian Multinationals Part IV. What Shapes the Competitive Advantage of Emerging MNEs? 11. Non-Market Strategy Perspective 12. Beyond the Material Side of Strategy Conclusionshow more

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