International Satellite Broadcasting in South Asia : Political, Economic and Cultural Implications
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
- Paperback | 342 pages
- 136 x 217 x 25mm | 440g
- 20 Aug 1998
- University Press of America
- Lanham, MD, United States
Table of contents
Chapter 1 Dynamics of Satellite Broadcasting in India and Other Areas Chapter 2 History of Television in India Chapter 3 The New Doordarshan Chapter 4 Responses to Transnational Television in a STAR-struck Land Chapter 5 Putting Media Policy in its Place Chapter 6 The Obligation to Provide a Voice for Small Languages Chapter 7 Cultural Influence of Indian Cinema on Indian Television Chapter 8 Pictures of a Native Land Chapter 9 Use of STAR-TV and Doordarshan in India Chapter 10 Viewing of Doordarshan by Cable Subscribers in Bangalore Chapter 11 India Chapter 12 Culture as a "Market Force": Local Consumption of Global Television Chapter 13 Cultural Transcendence as an Alternate to Cultural Imperialism Chapter 14 A Critical Examination of a UNESCO Study on Television Flows in Europe and Asia
This small book. . . marks a significant contribution to the literature on international political communication. * Contemporary South Asia * This small book. . . marks a significant contribution to the literature on international political communication. * Contemporary South Asia *
About Srinivas R. Melkote
Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.