International Business: The Challenges of Globalization, Global Edition

International Business: The Challenges of Globalization, Global Edition

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Cultural Understanding in International BusinessInternational Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students. The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur. International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course more

Product details

  • Paperback | 464 pages
  • 216 x 276 x 20mm | 920g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • 8th edition
  • 1292095040
  • 9781292095042
  • 704,434

Table of contents

PART 1 Global Business EnvironmentChapter 1 Globalization PART 2 National Business EnvironmentsChapter 2 Cross-Cultural BusinessChapter 3 Political Economy and EthicsChapter 4 Emerging Markets and Development PART 3 International Trade and InvestmentChapter 5 International Trade TheoryChapter 6 Political Economy of TradeChapter 7 Foreign Direct InvestmentChapter 8 Regional Economic Integration PART 4 The International Financial SystemChapter 9 International Financial MarketsChapter 10 International Monetary System PART 5 International Business ManagementChapter 11 International Strategy and OrganizationChapter 12 Analyzing International OpportunitiesChapter 13 Selecting and Managing Entry ModesChapter 14 Developing and Marketing ProductsChapter 15 Managing International OperationsChapter 16 Hiring and Managing Employeesshow more

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102 ratings
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