International Business
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International Business

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Description

Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments. International Business has been shortlisted for the 2011/12 CMI Management Book of the Year award in the ebook category. More information about the CMI and the competition can be found here http://yearbook.managers.org.uk/index5.htm.show more

Product details

  • Paperback | 624 pages
  • 195 x 260 x 20mm | 1,060g
  • Cengage Learning EMEA
  • London, United Kingdom
  • English
  • 2nd edition
  • w. num. col. figs. and photos
  • 1473722640
  • 9781473722644
  • 174,584

Table of contents

PART ONE FOUNDATIONS 1 Globalizing Business 2 Formal Institutions: Political, Economic and Legal Systems 3 Informal Institutions: Culture, Religion and Languages 4 Firms Resources: Competitiveness and Growth PART TWO BUSINESS ACROSS BORDERS 5 Trading Internationally 6 Investing Abroad Directly 7 Exchange Rates PART THREE GLOBALIZATION 8 European Integration 9 Global Integration and multilateral organizations 10 Socially Responsible Business PART FOUR THE FIRM ON THE GLOBAL STAGE 11 Starting International Business 12 Foreign Entry Strategies 13 Competitive Dynamics 14 Global Strategies and Acquisitions PART FIVE OPERATIONS IN THE GLOBAL MNE 15 Operations in the Global MNE 16 People in the MNE 17 Customers and Suppliers of the MNE PART SIX INTEGRATIVE CASES Integrative Casesshow more

About Klaus Meyer

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments. Dr. Klaus E. Meyer joined China Europe International Business School (CEIBS) in September 2011 as Professor of Strategy and International Business. He is also holding an honorary position of Adjunct Professor at Copenhagen Business School in Denmark. Dr. Meyer teaches in the areas of Strategic Management, International Business, Global Strategy, and Business in Emerging Markets. He previously taught at the University of Bath, University of Reading, Copenhagen Business School, Hong Kong University of Science and Technology, as well as Cheng-chi University in Taipei. He graduated with a Ph.D. from London Business School, with a dissertation on "Determinants of Direct Foreign Investment in the Transition Economies in Central and Eastern Europe". Dr. Meyer's current research focuses on strategies of multinational enterprises in emerging economies. He is in particular interested in how firms adapt their business strategies to the specific conditions prevailing in each emerging economy. He has thus investigated foreign investor's choice of entry mode and foreign acquisitions in transition economies. Another stream of research focuses on the global strategies that may bring multinational enterprises into emerging economies in the first place. Recent research investigates multinational enterprises originating from emerging economies such as China, focusing in particular on how the home country context shapes the strategies of international growth. In 2013 Dr. Meyer was elected to serve a three-year term as Fellow of the Academy of International Business (AIB), and was the organisation's Vice President with responsibility for their 2014 annual conference in Vancouver Canada. Moreover, he serves as Deputy-Editor-in-Chief, Management and Organisation Review, the Journal of the International Association of Chinese Management Research and as Consulting Editor of the Journal of International Business Studies.show more

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