International Business

International Business

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Introductory International Business courses with the need for a brief, accessible text. Lively, topical, and accessible, this text is written integrating culture early and often to enable students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read and learn. This approach has made International Business the fastest growing international business book available more

Product details

  • Paperback | 528 pages
  • 215 x 276 x 20mm | 1,046g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 3rd International edition
  • col.Illustrations, maps
  • 013127676X
  • 9780131276765

Table of contents

I. GLOBAL BUSINESS ENVIRONMENT. 1. Globalization. II. NATIONAL BUSINESS ENVIRONMENTS. 2. Cross-Cultural Business. 3. Politics and Law in Business. 4. Economic Systems and Development. III. INTERNATIONAL TRADE AND INVESTMENT. 5. International Trade. 6. Business-Government Trade Relations. 7. Foreign Direct Investment. 8. Regional Economic Integration. IV. THE INTERNATIONAL FINANCIAL SYSTEM. 9. International Financial Markets. 10. International Monetary System. V. INTERNATIONAL BUSINESS MANAGEMENT. 11. International Strategy and Organization. 12. Analyzing International Opportunities. 13. Selecting and Managing Entry Modes. 14. Developing and Marketing Products. 15. Managing International Operations. 16. Hiring and Managing Employees. Notes, Sources, and Credits. Glossary. Name/Company Index. Subject more