International Business

International Business : A Competitiveness Approach

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Product details

  • Paperback | 320 pages
  • 178 x 230 x 18mm | 480.82g
  • Addison Wesley
  • Boston, United States
  • English
  • 013032146X
  • 9780130321466

Table of contents

About the Authors. Preface. Acknowledgments. 1. International Business: An Introduction. Pre-Modern International Enterprise. Modern International Enterprise. The Chapters Outlined. 2. International Business: An Overview. (International) Business Strategy. The Multinational Corporation. Trends in the Global Economy: International Trade and Investment. 3. Global Production and Marketing: The Strategic Options. Exporting. Strategic Alliances. Foreign Direct Investment. Choice of Options. 4. Competitiveness and Internationalisation. The Competitive Advantages of Firms and Countries. Competitive Strategy. Global Competitive Strategies. Competitiveness and Foreign Market Servicing Strategy: An Analytical Framework. Strategic Alliances and Cooperative Agreements. The Formation and Management of Strategic Alliances. Conclusion. 5. Foreign Market Entry and Development. Market Entry: General Considerations. Foreign Market Entry. Internationalisation. Notable Entry Conditions Illustrated: The UK Plasterboard and Coffee Markets. Switches in Market Servicing Mode: UK Scientific Instruments and Pharmaceutical Companies. 6. Aspects of Managing MNCs. Organisational Structures. Organisation of MNCs. Managing International Acquisitions and Mergers: Achieving Goal Congruence, a Common Corporate Culture and Operational 'Fit.' Treasury and Tax Planning Aspects of Multinationality. Organisational Culture. Communication Difficulties. Strategic Thinking on Decision-Making Autonomy. Decision-Making Culture in US, Japanese and German Subsidiaries in Regional UK. 7. Multinational Corporations and Their Impact on National Economies. Economic Effects of Outward Direct Investment. Economic Effects of Inward Direct Investment. Policies Towards Foreign Direct Investment. 8. Asia's Economic Crisis, International Business and Competitiveness. Asia's Crisis: A Retrospective and Its Competitiveness Implications. Intro-Regional and Inter-Regional Dimensions of the Crisis. Implications for Competitiveness and International Business. International Business Competitiveness: Looking Ahead. Bibliography.
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