International Business: International Business E-Business Updated Edition
This text applies a cross-functional, integrated approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. The text's dynamic portrayal of international business makes the subject lively, topical, and enjoyable.
- Hardback | 573 pages
- 208.28 x 256.54 x 30.48mm | 1,292.73g
- 17 Jul 2000
- Pearson Education (US)
- United States
Table of contents
PART I: OVERVIEW OF INTERNATIONAL BUSINESS. 1. The Global Perspective. PART II: NATIONAL BUSINESS ENVIRONMENTS. 2. Culture in Business. 3. Politics and Law in Business. 4. Business in Other Economies. PART III: INTERNATIONAL TRADE AND INVESTMENT. 5. International Trade. 6. Government Impact on International Trade. 7. Foreign Direct Investment. 8. Regional Economic Integration. PART IV: THE INTERNATIONAL FINANCIAL SYSTEM. 9. International Financial Markets. 10. International Monetary System. PART V: INTERNATIONAL BUSINESS MANAGEMENT. 11. Analyzing International Opportunities. 12. Planning and Organizing International Operations. 13. Selecting and Managing Entry Modes. 14. Acquiring Business Resources. 15. Managing the International Business. Notes, Sources, and Credits. Glossary. Name/Company Index. Subject Index.