International Business

International Business : An Asian Perspective

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Description

This exploration of the topic of international business examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. It uses cutting-edge conceptual material to underlie the decision-making frameworks in the text and in the numerous Asian company examples and illustrations.show more

Product details

  • Paperback | 592 pages
  • 190.5 x 246.38 x 30.48mm | 1,124.9g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • Illustrations, maps
  • 013127533X
  • 9780131275331

Table of contents

ABOUT THE AUTHORS LIST OF ABBREVIATIONS PREFACEACKNOWLEDGMENTS PART 1: THE INTERNATIONAL BUSINESS ENVIRONMENT1 International Business 2 The International Business Environment3 The Cultural Environment4 The Political Environment PART 2: MANAGING INTERNATIONAL GROWTH5 Entry Mode Choice6 International Expansion7 Strategic Alliances and Joint Ventures8 Multinational Enterprise9 Business GroupsPART 3: MULTINATIONAL MANAGEMENT10 Managing a Multinational Enterprise11 Managing a Foreign Subsidiary12 Multinational Manager13 Ethical and Social Responsibility in Multinational Management PART 4: CASESCase 1 Beijing Mirror Corporation Case 2 International Decorative Glass Case 3 Global Branding of Stella Artois Case 4 Technophar in Viet Nam Case 5 Time Warner Inc. and the ORC Patents Case 6 Selkirk Group in Asia Case 7 Nora-Sakari: A Proposed Joint Venture in Malaysia Case 8 Studds Nolan Joint Venture Case 9 Trojan Technologies Inc: The China Opportunity Case 10 Bundy Asia Pacific - China Strategy Case 11 Samsung China: The Introduction of Color TV Case 12 IPC Corporation, Singapore Case 13 Pacific Century Cyberworks (A): Connecting to the World Case 14 Mabuchi Motor Co., Ltd. Case 15 Phil Chan (A) LIST OF COMPANY NAMES AND URLS INDEXshow more

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