The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy : Bringing Technology and Engineering to the Real New Economy
The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.
- Paperback | 240 pages
- 151.89 x 230.12 x 16mm | 340g
- 29 May 2004
- Taylor & Francis Ltd
- London, United Kingdom
- tables, figures, reference, index
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Table of contents
List of Tables and Figures; Foreward by Richard A. Bendis; Preface and Acknowledgments; Introduction; 1. A Tale of Two Entrepreneurs; 2. Creating the Opportunity; 3. Marketing the Better Mousetrap: A Technologist's Perspective; 4. Evolution and Competition in Technology Markets; 5. Technology and the Fight for Competitive Advantage; 6. A Tale of Two Entrepreneurs: The Journey Continued Through Heights and Valleys; 7. New Venture Finance: An Entrepreneur's Perspective; 8. Building Competitive Advantage from Intellectual Capital; 9. Corporate Entrepreneurship: Two Perspectives; 10. The Real New Economy; 11. Toward a Personal Entrepreneurial Strategy; Notes; References; Index
"The Intentional Entrepreneur will resonate well with students of business, engineering, and science because it emphasizes the behaviors that lead to entrepreneurial success. It offers students the real-life experience of those who have walked the entrepreneurial journey, both their triumphs and their failures. And besides, it is a very good read."