An Integrated Approach to Communication Theory and Research

An Integrated Approach to Communication Theory and Research

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This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
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Product details

  • Paperback | 578 pages
  • 178 x 254 x 27.94mm | 1,089g
  • Routledge Member of the Taylor and Francis Group
  • New York, United States
  • English
  • New edition
  • 2nd New edition
  • 3 Tables, black and white
  • 0805863826
  • 9780805863826
  • 1,917,096

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Table of contents

Part I: Studying "Theory" - Doing "Research 1

1 Integrating Theory and Research: Starting With Questions

Don W. Stacks & Michael B. Salwen

2 Thinking About Theory

Steven H. Chaffee

3 Thinking Quantitatively

Michael J. Beatty

4 Thinking Qualitatively: Hermeneutics in Science

James A. Anderson

Part II: Mass Communication Approaches and Concerns

5 Mass Communication Theory and Research: Concepts and Models

Bradley S. Greenberg & Michael B. Salwen

6 Media Gatekeeping

Pamela J. Shoemaker & Tim P. Vos

7 The Agenda-Setting Role of the News Media

Sebastian Valenzuela & Maxwell McCombs

8 Cultivation Analysis: Research and Practice

Nancy Signorielli & Michael Morgan

9 Theories and Methods in Knowledge Gap Research

Cecilie Gaziano & Emanuel Gaziano

10 Uses and Gratifications

Zizi Papacharissi

11 Spiral of Silence: Communication and Public Opinion as Social Control

Charles T. Salmon & Carroll J. Glynn

12 International Communication

Robert L. Stevenson

13 Violence and Sex in the Media

Jennings Bryant & R. Glenn Cummins

14 Social Science Theories of Traditional and Internet Advertising

Shelly Rogers & Esther Thorson

Part III: Human Communication Approaches and Concerns

15 Human Communication Theory and Research: Traditions and Models

Virginia P. Richmond & James C. McCroskey

16 The Rhetorical Perspective: Doing, Being, Seeing, and Beyond

J. David Cisneros, Kristen L. McCauliff, & Vanessa B. Beasely

17 Persuasion

Michael D. Miller & Timothy R. Levene

18 Interpersonal Communication

Charles R. Berger

19 Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture

Mark Hickson, III, Jean Bodon, & Theresa Bodon

20 Intercultural Communication

Thomas M. Steinfatt & Diane M. Millette

21 Intrapersonal Communication and Imagined Interaction

James M. Honeycutt, Khaled A. Nasser, Christopher M. Mapp, & Joyceia M. Banner

22 Nonverbal Communication

Amy S. Ebesu Hubbard & Judee K. Burgoon

23 Small Group Communication

Joseph A. Bonito, Gwen M. Wittenbaum, & Randy Y. Hirokawa

24 Watch Your Neighbor Watching You: Applying Concertive Control in Changing
Organizational Climates

Philip K. Tompkins, Yvonne J. Montoya, & Carey B. Candrian

Part IV: Integrated Approaches to Communication

25 Internet Communication

Marcus Messner & Bruce Garrison

26 Organizational Legitimacy: Lessons Learned from Financial Scandals

Marcia Watson DiStaso & Terri A. Scandura

27 Diffusion of Innovations

Everett M. Rogers, Arvind Singhal, & Margaret M. Quinlan

28 Credibility

Charles C. Self

29 Political Communication

Lynda Lee Kaid

30 Public Relations and Integrated Communications

Doug Newsom

31 Health Communication

Charles Atkin & Kami Silk

32 Feminist Theory and Research

Katharine Sarikakis, Ramona R. Rush, Autumn Grubb, & Christina Lane

33 Communication Ethics

Donald K. Wright

Part V: Future of Theory and Research

34 Communication Theory and Research: The Quest for Increased Credibility
in the Social Sciences

Tony Atwater

35 The Future of Communication Theory and Research

Harmut B. Mokros & Gustav W. Friedrich

About the Authors
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About Don W. Stacks

Don W. Stacks (Ph.D., University of Florida, 1978) is Professor of Communication and Director of the Public Relations Program at the School of Communication, University of Miami. He is the author of six books on communication topics, a member of the Arthur W. Page Society, and serves as a Trustee or Board member for the Institute for Public Relations, Association for Education in Journalism & Mass Communication, and International Public Relations Association. He has received numerous awards and was recently voted as a Research Fellow by the Eastern Communication Association, as well as the Jackson, Jackson & Wagner Behavioral Science Prize winner and named as a winner of the Provost's Award for Scholarly Activity.

Michael B. Salwen (Ph.D., Michigan State University, 1985) was Professor of Communication at the University of Miami, Coral Gables, FL. His research focused on the social effects of mass communication and international communication. He's worked as a reporter for several local newspapers in New Jersey and Pennsylvania. He developed a keen interest in the third-person effect and sought to identify and predict the underlying factors of this perceptual process with different mass media issues. He was a prolific scholar, authoring and editing several books, and was an associate editor for Journalism and Mass Communication Quarterly.
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