Instructor's Manual for "Innovation Management: Strategies, Implementation and Profits"
Drawing on both his professional and academic experience, Allan Afuah creates a framework to encompass the basic questions of the "who, what, when, where and why" of innovation, in order to illustrate the best-practice approaches which can maximise the financial benefits of innovation. Research is incorporated from a variety of academic disciplines including economics, organization theory, general management, marketing and strategic management.
- Paperback | 434 pages
- 01 Jun 2003
- Oxford University Press Inc
- New York, United States
- 2nd edition
Table of contents
Part I Fundamentals: Models of Innovation; The Underpinnings of Profits - Assets, Competences, and Knowledge; Sources and Transfer of Innovation. Part II Strategizing; Recognizing the Potential of an Innovation; Reducing Uncertainty - The Role of Technological Trends, Market Regularities, and Innovation Strategy; Choosing a Profit Site - Dynamic Competitive Analysis; Strategic Choice or Environmental Determinism; Identifying Potential Co-competitors; Strategies for Sustaining Profits. Part III Implementing and Protection of Profits: Financing Entrepreneurial Activity; Implementation of the Decision to Adopt. Part IV Globalization: Globalization for Innovations; Innovating for Emerging Economies; Role of National Governments in Innovation; The Internet - A Case in Tecnological Change; Strategic Innovation Process.