Instructor's Manual for "Innovation Management: Strategies, Implementation and Profits"

Instructor's Manual for "Innovation Management: Strategies, Implementation and Profits"

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Description

Drawing on both his professional and academic experience, Allan Afuah creates a framework to encompass the basic questions of the "who, what, when, where and why" of innovation, in order to illustrate the best-practice approaches which can maximise the financial benefits of innovation. Research is incorporated from a variety of academic disciplines including economics, organization theory, general management, marketing and strategic management.show more

Product details

  • Paperback | 434 pages
  • Oxford University Press Inc
  • New York, United States
  • 2nd edition
  • 0195142314
  • 9780195142310

Table of contents

Part I Fundamentals: Models of Innovation; The Underpinnings of Profits - Assets, Competences, and Knowledge; Sources and Transfer of Innovation. Part II Strategizing; Recognizing the Potential of an Innovation; Reducing Uncertainty - The Role of Technological Trends, Market Regularities, and Innovation Strategy; Choosing a Profit Site - Dynamic Competitive Analysis; Strategic Choice or Environmental Determinism; Identifying Potential Co-competitors; Strategies for Sustaining Profits. Part III Implementing and Protection of Profits: Financing Entrepreneurial Activity; Implementation of the Decision to Adopt. Part IV Globalization: Globalization for Innovations; Innovating for Emerging Economies; Role of National Governments in Innovation; The Internet - A Case in Tecnological Change; Strategic Innovation Process.show more