Institutional Video

Institutional Video : Planning, Budgeting, Production and Evaluation

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This book should be of interest to courses in corporate video, professional video, nonbroadcast video and business TV.
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Product details

  • Hardback | 320 pages
  • 132.3 x 225 x 55.9mm | 442.91g
  • Wadsworth Publishing Co Inc
  • Belmont, CA, United States
  • English
  • 053412786X
  • 9780534127862

Table of contents

Part one: Institutional video: users and their goals. Who uses video - and why? The video department. Part two: planning the video program. Analysis and design. Essentials of video instruction. Scripting. Budgeting. Evaluation and measurement. Part three: Executing the video program. Choosing and directing talent. Studio production techniques. Field produciton techniques. Part four: Specialized applications. Computers and interactive video. Graphics and desktop video. Satellites and distribution systems. Teleconferencing. Related audiovisual technology: the merging media. Glossary. Suggested readings. Index.
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