Instant Advantage.com

Instant Advantage.com : Winning Strategies for the Online Economy

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For courses in e-Commerce and Online Business.

This step-by-step e-commerce/online business guide is designed to help business decision makers get up to Internet-speed quickly and easily and involved in building e-commerce/ebusiness strategies and solutions. It addresses the massive changes now taking place in the course of e-commerce, and lays out the new rules of engagement. It gives them an "instant advantage" by providing proven, real-world approaches to transforming businesses for success in the online community.
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Product details

  • Paperback | 272 pages
  • 172.72 x 231.14 x 22.86mm | 521.63g
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • w. figs.
  • 0130179086
  • 9780130179081

Table of contents

I. TURNING BUSINESS INSIDE OUT: DISRUPTIONS AND OPPORTUNITIES.

1. The Internet, Convergence, and a New Inflection Point.
2. Disruptive Changes and New Opportunities.
3. An Online Economy: New Rules, Players and Growth Areas.
II. STRATEGIES FOR INSTANT ADVANTAGE IN THE ONLINE ECONOMY.

4. Think Ahead-Identify Trends, Adapt Quickly, Seize Opportunities.
5. "Be" Your Customer-Think Like Them, Listen to Them, Act on Their Behalf.
6. Reinvent Your Enterprise...Not Refine It.
7. Integrate Business and IT Strategies & Create an Online IT Enterprise Blueprint.
III. TACTICS FOR GAINING INSTANT ADVANTAGE.

8. E-Solutions That Work.
9. Steps to Transforming an Enterprise: Act Quickly, Engage Managers, Use New Rules to Measure Success.
IV. INTERNET PIONEERS.

10. Online Stories of New and Established Enterprise Players.
11. New Players Lead the Online Revolution.
12. Old Players Concede Nothing and Lead on Their Own Terms.
V. TECHNOLOGY, STANDARDS, AND SOURCES OF INFORMATION.

Appendices.
Glossary.
Index.
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About Stephen Mendonca

STEVE KIRCHOFF is Vice President of Strategic Marketing for Compaq Computer Corporation's Solutions and Services Group (ESSG), responsible for Compaq's Internet computing vision, alignment of products and solutions, and ESSG business partner and marketing strategies. A native of Indiana, Kirchoff holds a Bachelor's degree in Business and Finance, and a Master's degree in Business Administration.

STEPHEN MENDONCA is a technology marketing professional with an extensive background in the computer industry and higher education. He entered Compaq in 1997, after a long career at IBM. At Compaq, he is responsible for creating strategic e-initiatives that will yield market differentiation and customer value. He holds graduate and postgraduate degrees in philosophy, communications, and English literature.
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