Instant : Strategies for the Online Economy

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Offers guidelines for becoming an e-commerce powerhouse, based on the experience of successful e-businesses. Overviews the e-commerce revolution and its risks and opportunities, then introduces four strategies for instant advantage in the online economy and demonstrates how to reinvent an enterprise for e-commerce. Includes interviews with four Internet pioneers, and many case histories. Kirchoff is VP of strategic marketing for Compaq Computer Corporation's Solutions and Services Group. Mendonca is a technology marketing professional at Compaq. Annotation c. Book News, Inc., Portland, OR ( more

Product details

  • Paperback | 272 pages
  • 172.72 x 231.14 x 22.86mm | 521.63g
  • Pearson Professional Education
  • Prentice Hall PTR
  • New Jersey, United States
  • English
  • 0130179086
  • 9780130179081

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