Inside Real Estate

Inside Real Estate : Buy, Sell and Profit in any Property Market

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Description

The real world of modern real estate exposed
Inside Real Estate is a down-to-earth consumer guide for anyone navigating the property market in the digital age. Written by industry veteran Peter O'Malley, this book exposes the truth about modern real estate and shows you how to work the market to optimize your financial benefit. Forget what you've seen or heard ? the media's hype surrounding real estate doesn't accurately reflect the reality on the ground. With the rise of digital platforms, foreign buyers and property booms and busts, the agent's role is changing amidst a rapidly evolving field; media spin benefits agents more than consumers, but this book offers step-by-step guidance on silencing the noise and working with reality.
Exposing common practices and blowing myths wide open, this book shows you what the property market is today ? and how to take advantage of it to buy, sell or invest in your best financial interest.



Cut through the hype and learn the truth behind the myths

Understand the agent's new and changing role in a disrupted industry

Learn the tips, traps and tactics that could sink or save your investment

Deal with rising and falling markets as a buyer or seller



The industry's digital disruption is not going away, and certain aspects of the market have been permanently changed as a result. The good news is that property is still a smart financial move, and it is possible to come out ahead regardless of the market's behaviour ? but first you need to separate spin from reality. Inside Real Estate takes you behind the curtain to help you navigate the market with clear eyes and a solid understanding of the real-world market.
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Product details

  • Paperback | 288 pages
  • 139 x 215 x 15mm | 338g
  • Wrightbooks
  • Milton, QLD, Australia
  • English
  • 0730345009
  • 9780730345008
  • 187,804

Back cover copy

The book real estate agents don't want you to read

Inside Real Estate exposes the truth about the real estate industry. Whether you're looking to buy or sell a property, industry veteran Peter O'Malley reveals the secrets, myths and pitfalls of the real estate game to show you how to cut through the spin and get a better deal.

The rise of digital real estate platforms, the increased competition for property and the potential for market booms and busts has left many buyers and sellers blindsided. The need for genuine property market advice is greater than ever.

Learn how to: identify and avoid agent tricks and traps before they happen to you capitalise on the digital disruptions affecting the property market negotiate the best deal in rising and falling markets gain the right knowledge to make informed decisions.

With Inside Real Estate, go behind the curtain and see how the real estate game really works--before you make your next property transaction.
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Table of contents

About the author xi


Acknowledgements xiii


Introduction xv


Part I: Mastering property 1


The real estate game 3


1 Who can you trust? 5


2 The modern real estate firm 7


3 Will real estate agents have their Uber moment? 10


4 Insider trading 14


5 Asking the tough questions 18


6 Emotion versus logic - understanding fear and loss 19


7 The winners and losers in all markets 23


8 Averages, statistics and transaction costs 27


9 Buying and selling - structuring the move 31


10 Trading beyond the evidence 35


11 Valuing real estate agents 37


Part II: Selling 43


Prepare to sell 45


12 Avoiding seller's remorse 47


13 How to run a silent auction 49


14 Believe me when I say ... 56


15 Do you have a buyer? 57


16 The leopard's new spots 59


17 Mystery shop the agent 63


18 Expensive web advertising drives off-market transactions 66


19 Are you choosing a valuer or a negotiator? 69


20 Seven questions to ask when selling 71


21 Are valuers conservative? 74


22 Overquoting 75


23 Horses for courses 79


24 Tenants out, furniture in 83


Manage the sale 85


25 Coming, ready or not! 87


26 The win/lose transaction - overprice and undersell 89


27 Underquoting 91


28 Divorce, death and distress 93


29 Automated valuations 96


30 Confidentiality 98


31 Bait price damage 101


32 Loss of control 102


33 Tricks to increase vendor motivation 106


34 Selling off-market - is it advisable? 108


35 Protecting yourself from conditioning 113


36 Reading the play to manage the sale 116


Close the sale 121


37 Overachieved and undersold 123


38 The offer 126


39 A good real estate lawyer 129


40 The pest and building inspection 132


41 The non-binding offer 134


Part III: Buying 139


Preparing to buy 141


42 Five questions to ask before buying 143


43 Auction bunny 147


44 Trial move 149


45 Finding value 151


46 Buying and selling off the plan 156


47 Photoshopping - what's fair play? 161


The search 163


48 Boomers move to apartments 165


49 Inspecting the strata books 167


50 Strata fees weigh on boomers 173


51 Profitable renovations 175


52 Investing in the investment 179


53 Study no more? 182


54 Maintaining composure 183


55 Guidelines and laws to protect home buyers 187


56 How to bid, buy and win at auction 190


57 Why invest in property? 198


58 Debt and equity 201


59 Vacancy 204


60 Five questions for investors 208


The transaction 213


61 Beating remorse 215


62 What should we offer? 217


63 Why the price guide is no guide at all 220


64 Bracket creep 222


65 Trading space for location 224


66 Low stock drives prices 226


67 Buyer's agents 227


Afterword 231


Index 235
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About Peter O'Malley

PETER O'MALLEY is the bestselling author of Real Estate Uncovered, the principal of Sydney-based agency Harris Partners and the pioneer of the silent auction, an alternative to public auctions now preferred by many agents throughout Australia and New Zealand.
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