Inside the Nudge Unit

Inside the Nudge Unit : How small changes can make a big difference

3.97 (206 ratings by Goodreads)
By (author) 

List price: US$13.48

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.show more

Product details

  • Electronic book text | 400 pages
  • Ebury Publishing
  • Virgin Digital
  • London, United Kingdom
  • English
  • 0753551381
  • 9780753551387

Review quote

"There is no better guide to governance in the twenty-first century" * Cass C Sunstein, co-author of Nudge * "Offers a penetrating insight into the potential of behavioural mechanics, revealing what really works" * The Times Literary Supplement * "A stunning book - thrilling, eye-opening and deeply informative" * Alain de Botton * "Explains how to change people's behaviour in subtle but profound ways. Politicians of all parties could learn from this book" * Guardian * "A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human" * Steve Hilton, former Senior Advisor to David Cameron and author of More Human *show more

About David Halpern

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous changes in government policy - from different ways of spending and saving money, to changes in regulation and legislation - and above all, to remarkable results.show more

Rating details

206 ratings
3.97 out of 5 stars
5 26% (54)
4 48% (99)
3 23% (47)
2 3% (6)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X