Inside the Nudge Unit

Inside the Nudge Unit : How small changes can make a big difference

3.95 (297 ratings by Goodreads)
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With a foreword by Richard Thaler, winner of the Nobel Prize in Economics 2017!

Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
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Product details

  • Electronic book text | 400 pages
  • Virgin Digital
  • London, United Kingdom
  • English
  • 0753551381
  • 9780753551387

About David Halpern

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard.

The work of BIT has led to numerous changes in government policy - from different ways of spending and saving money, to changes in regulation and legislation - and above all, to remarkable results.
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Review quote

"There is no better guide to governance in the twenty-first century" * Cass C Sunstein, co-author of Nudge * "Offers a penetrating insight into the potential of behavioural mechanics, revealing what really works" * The Times Literary Supplement * "A stunning book - thrilling, eye-opening and deeply informative" * Alain de Botton * "Explains how to change people's behaviour in subtle but profound ways. Politicians of all parties could learn from this book" * Guardian * "A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human" * Steve Hilton, former Senior Advisor to David Cameron and author of More Human *
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Rating details

297 ratings
3.95 out of 5 stars
5 25% (73)
4 49% (147)
3 23% (67)
2 3% (10)
1 0% (0)
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