Inside the Minds

Inside the Minds : Innovation Unleashed - Chief Innovation Officers on the Way to Empower the Creativity in Yourself and Your Team

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Description

Inside the Minds: Innovation Unleashed is the most authoritative book ever written on the intricacies within, the power around and the impact of the creative element in marketing communications. Featuring the chief creatives from some of the world's leading companies such as McCann-Erickson, Edelman, T3 and Publicis, this book provides a detailed and comprehensive overview of the role of the creative in developing successful, innovative campaigns. From conceptualizing and evaluating ideas, turning them into effective communication vehicles and revamping a tired brand into one with true staying power, authors articulate the finer points around building brand loyalty and expressing creative freedom now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside the truly great creative minds of today, as experts from all sides offer up their thought around the keys to success within this fascinating realm of the communications industry.show more

Product details

  • Electronic book text | 220 pages
  • ASPATORE BOOKS
  • United States
  • English
  • 1587625458
  • 9781587625459