Inside the Minds

Inside the Minds : The Art of Public Relations - Ceos from Edelman, Burson-Marsteller, Fleishman-Hilliard & More on the Secrets to Getting Noticed, Making a Name for Your Company, and Building a Brand Through Public Relations

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Description

Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by CEOs from Edelman, Burson Marsteller, Golin/Harris, Euro RSCG, Fleishman-Hilliard and Ruder Finn. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.show more

Product details

  • Electronic book text | 220 pages
  • ASPATORE BOOKS
  • United States
  • English
  • 1587625105
  • 9781587625107