The Innovation Secrets of Steve Jobs

The Innovation Secrets of Steve Jobs : Insanely Different Principles for Breakthrough Success

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In "The Innovation Secrets of Steve Jobs," bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are: Principle One: Do What You Love, Principle Two: See Genius in Their Craziness, Principle Three: Sell Dreams, Not Products, Principle Four: Offer New, Principle Five: Say No to 1,000 Things, Principle Six: Master the Message, Principle Seven: Inspire Evangelists One More Thing ...Expect Excellence from Yourself and Others. Watch Carmine Gallo talk about a 'Think Different' Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs. The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!show more

Product details

  • Hardback | 256 pages
  • 154 x 230 x 26mm | 498.95g
  • McGraw-Hill Education - Europe
  • MCGRAW-HILL Professional
  • New York, NY, United States
  • English
  • w. ill.
  • 007174875X
  • 9780071748759
  • 73,493

About Carmine Gallo

Carmine Gallo is a communications coach for the world's most admired brands. He is an author and columnist for Bloomberg BusinessWweek and and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS,, BNET,, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.comshow more

Table of contents

Introduction: Why Steve Jobs? Chapter quote: "Innovation distinguishes between a leader and a follower." Steve Jobs Principle One: Do What You Love (Think different about your career and your business) Chapter quote: "My goal wasn't to die the richest man in the cemetery. It was to go to bed at night saying, we've done something wonderful." Steve Jobs Principle Two: See Genius in Their Craziness (Think different about your customers) Chapter quote: "Some people think you've got to be crazy to buy a Mac. But in that craziness, we see genius." Steve Jobs Principle Three: Sell Dreams, Not Products (Think different about your products) Chapter quote: "We sell tools to unleash your personal creativity." Steve Jobs Principle Four: Offer New Experiences (Think different about the buying experience you offer your customers) Chapter quote: "People don't want to buy personal computers. They want to know what they can do with them. In the Apple store, we'll show them." Steve Jobs Principle Five: Say No to 1,000 Things (Think different about marketing and product design) Chapter quote: "I'm as proud of what we don't do as I am of what we do." Steve Jobs Principle Six: Master the Message (Think different about communicating the vision behind your service, product, company or cause) Chapter quote: "A key Jobs business tool is his mastery of the message." Fortune Magazine Principle Seven: Inspire Evangelists (Think different about your employees) Chapter quote: "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about the money. It's about the people you have, how you're led, and how much you get it." Steve Jobs One More Thing. Expect Excellence from Yourself and Others (What Steve Jobs has in common with Henry Ford and other innovative entrepreneurs) Chapter quote: "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." Steve Jobsshow more

Review Text

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple more

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999 ratings
4 out of 5 stars
5 37% (374)
4 35% (345)
3 21% (208)
2 5% (54)
1 2% (18)
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