Information Technology

Information Technology : How Leading Firms use IT to gain an Advantage

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Description

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and the strategic principles employed.show more

Product details

  • Hardback | 324 pages
  • 161 x 241.8 x 28.4mm | 630.5g
  • Oxford University Press Inc
  • New York, United States
  • English
  • New.
  • 3 figures, numerous boxes and tables
  • 0195148134
  • 9780195148138

Table of contents

PART ONE: A STRATEGIC FRAMEWORK FOR USING IT; PART TWO: CASES; PART THREE: CONCLUSIONSshow more