Information Design
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Information Design : An introduction

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Description

The goal of communication-oriented design of messages should always be clarity of communication. In information design the task of the sender is actually not completed until the receivers have received and understood the intended messages. Information Design - An introduction includes chapters explaining verbo-visual communication, information and message design principles, design processes, and design tools. These chapters can be seen as a general framework for production of information and learning materials. Based on theories for verbo-visual communication this book presents several practial guidelines for the use of text, symbols, visuals, typography, and layout in information and learning materials. Rune Pettersson is Professor of Information Design at the Department of Innovation, Design and Product Development (IDP) at Malardalen University in Eskilstuna, Sweden.show more

Product details

  • Paperback | 307 pages
  • 160 x 238.8 x 20.3mm | 567g
  • John Benjamins Publishing Co
  • Benjamins (John) North America Inc.,US
  • Amsterdam/Philadelphia, Netherlands
  • English
  • UK ed.
  • 1588113388
  • 9781588113382

Table of contents

1. Preface; 2. 1. Message design; 3. 2. Text design; 4. 3. Image design; 5. 4. Graphic design; 6. 5. Cognition; 7. References; 8. Indexshow more

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