Influence : How and Why People Agree to Things

4.21 (137,694 ratings by Goodreads)
4.21 (137,694 ratings by Goodreads)

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Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement
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Product details

  • Book
  • United States
  • English
  • 0688015603
  • 9780688015602

Rating details

137,694 ratings
4.21 out of 5 stars
5 48% (66,421)
4 32% (44,091)
3 14% (19,364)
2 4% (4,996)
1 2% (2,822)
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