Industrial Management Volume . 63-64

Industrial Management Volume . 63-64

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 edition. Excerpt: ...are made. Make a plan as thorough in detail as it is possible to do at the beginning, and stick to it. The following should be considered in detail. There isn't much in a name, but a magazine with an appropriate, well-chosen name, everything else being equal, is apt to pick up readers faster. The name should be dignified and, if possible, representative of the plant. Ramsay in "Effective House Organs" notes a humorous instance of this lack of a representative name. At a convention a man in all seriousness asked the publisher of a certain house organ called "The Guinea Pig" what his business was. The man addressed, not in the least offended, replied: "The point is well taken. I have had a number of very funny letters about guinea pigs. Not long ago I had a man send me 25c and he said, 'I am living in Pittsburgh; I am raising guinea pigs. I want your book.'" The firm publishing this plant magazine was selling a wall display fixture that was supposed to multiply available wall space about in the ratio of the ability of the guinea pig. The name should be euphonic and easily pronounced. Such names as "Winonacisms" or "Which Chips" are offensive because meaningless and hard to pronounce. Another fault of naming is to run into foolish alliteration. The firm of Tinney Bros, gets out a magazine, and lo! we have "Tinney's Terse Tidbits." These examples are perhaps a bit exaggerated, but hew pretty closely to lines along which many house organs receive their names. We consider such names as "Hot Points" of the American Steel and Wire Company, "Coke Breeze," "Glove Tips" of the Morrison-Ricker Manufacturing Company, and "The Barrett Trail" of The...
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Product details

  • Paperback | 740 pages
  • 189 x 246 x 38mm | 1,297g
  • United States
  • English
  • black & white illustrations
  • 1236889444
  • 9781236889447