Industrial Advertising Copy
10%
off

Industrial Advertising Copy

4 (1 rating by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.show more

Product details

  • Paperback | 352 pages
  • 156 x 234 x 18.54mm | 639g
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • black & white illustrations
  • 1138972630
  • 9781138972636
  • 1,792,495

About R. Bigelow Lockwood

Multivolume collection by leading authors in the fieldshow more

Table of contents

1. Industrial Marketing 2. Industrial Buying vs General Consumer Buying 3. Planning The Layout 4. Planning the Headline 5. Illustrating the Industrial Advertisement 6. Finding Material for Copy 7. Writing the Copy 8. Using Color to Best Advantage 9. The Use of the Coupon 10. Testimonial Advertising 11. The Trade Character 12. Dramatizing the Advertisement 13. Making Type Talk 14. Putting Life in Small Space Advertisements 15. Advertising The Free Offer 16. Manufacturer's Literature 17. Teamwork with the Sales Department 18. A Few Words in Closing.show more

Rating details

1 ratings
4 out of 5 stars
5 0% (0)
4 100% (1)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X