If you're running a small business, startup or non-profit, does it have a strong brand? Could it be more purposeful? Could it be doing more? Do you understand it deeply? Does it have a brand at all?
I'm not talking about a logo. That's just one of many symbols for your brand. I'm talking about how your company is perceived by its audiences, and the emotions they feel when they think of you. You can't totally control what other people think, but you can control how amazing your company is. And, you can have a profound knowledge of what it's all about, what its values are, how it relates to its audiences, what it's selling (both the real and the intangible), how it talks, what it says, and most of all, why. That's brand definition, in a nutshell.
This book explains what a brand is, without all the fluff and bother of big corporate la-di-da, and teaches you how to create one for your company or product. Down-to-earth explanations and hands-on exercises will take you from brandless or "accidentally branded" to a place where you really get what your brand is, and what it aspires to become. This book will help you construct a super-strong strategic foundation on which to build your identity design, campaigns, products, website, communications, ongoing business strategy and everything else that is part of running an organization that speaks to its audiences with a resonating voice.
Indieconomy companies are business and organizations that care about adding good stuff to the world - from art, music, and design, to humanitarian aid, to products that make people's lives more delightful and services that make people's lives richer. These business are small or are startups, and have at least a bit of a rebellious, can-do spirit. Their owners are smart, inspired, and inspiring. See yourself? Grab some coffee and open the book.show more