Increasing Customer Loyalty and Maintaining Customer Profitability

Increasing Customer Loyalty and Maintaining Customer Profitability

  • Hardback

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Description

This report aims to help the reader develop a customer and product profitability analysis, transforms a traditional call centre into a potent marketing channel, design an effective CRM strategy, identify the demands on culture, staff, recruitment and training and indicate what steps to take, provide a measurement of success and outline some key performance indicators, identify profitable customer segments, both in the long and short term and build brand loyalty.show more

Product details

  • Hardback
  • Informa Professional
  • Informa Business Publishing
  • Essex, United Kingdom
  • 1852718277
  • 9781852718275