Improving Business Communication Skills

Improving Business Communication Skills

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For courses in Business Communications, Business English/Writing, Managerial Communications, and Workplace Communications. Description Structured in short, easy-to-read chapters, Improving Business Communication Skills, 4th Edition discusses written, oral and interpersonal communication and its importance to one's personal and professional success. Building on the author's experience as an educator and business consultant, the text shows how technology has impacted communication and why technology is making business communication skills more important than ever. Students will learn how to write directly, indirectly, or persuasively both on paper and online, and will learn an easy method for preparing oral presentations. Coverage of technology, etiquette, and international concerns, as well as new exercises and assignment material, help students acquire the tools and techniques they need to communicate effectively in today's business environment.
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Product details

  • Paperback | 480 pages
  • 210.82 x 274.32 x 22.86mm | 997.9g
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • 4th edition
  • 0131184598
  • 9780131184596
  • 2,147,155

Table of contents

1. Experiencing Communication in Today's Technology Enabled World 2. Writing for the Business World on Paper and Electronically 3. Learning to Write Directly on Paper and Electronically 4. Learning to Deliver Bad News on Paper and Electronically 5. Writing Persuasively on Paper and in Electronic Formats 6. Writing Memos, E-Mails and Short Reports 7. Making Business Letters and Documents Look Attractive on Paper and on the Computer Screen 8. Writing Formal Reports, Business Plans, and White Papers 9. Learning the Three P's of Oral Presentations: Preparation, Practice, and Presentation. 10. Using Technology to Communicate within Virtual Teams 11. Communicating in Meetings and by Telephone 12. Searching for Your Career 13. Composing Cover Letters and Resumes.14. Preparing For and Surviving the Interview.15. Understanding the Challenge of Ethical Communication.Appendix A: Checklist of Common Problems that Occur! Appendix B: WebsitesAppendix C: ChecklistsIndex.
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Rating details

6 ratings
3.33 out of 5 stars
5 17% (1)
4 17% (1)
3 50% (3)
2 17% (1)
1 0% (0)
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