The Impact of YouTube on U.S. Politics

The Impact of YouTube on U.S. Politics

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The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.
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Product details

  • Hardback | 218 pages
  • 150 x 228 x 20mm | 459.99g
  • Lanham, MD, United States
  • English
  • 0739183494
  • 9780739183496

Table of contents

Chapter 1: The Participatory Web and YouTube Part I: YouTube and Political Campaign Communication Chapter 2: Political Message Development and Image Control Chapter 3: Political Advertising and Fundraising via YouTube Chapter 4: YouTube and Political Debates Part II: YouTube and In-Office Communication Chapter 5: Elected Officials and YouTube Chapter 6: The White House Channel: A Case Study in YouTube Communication Part III: YouTube and Democratic Engagement Chapter 7: YouTube and Deliberative Democracy Chapter 8: YouTube and Democratic Engagement Chapter 9: YouTube and Politics: The Future
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Review quote

Longitudinal and systematic, this book provides a compelling analysis of political communication on YouTube. Ricke offers a comprehensive and insightful portrait of how citizens and public officials use YouTube for politics. -- Robert Klotz, University of Southern Maine Thoroughly researched and chock-full of key statistics, The Impact of YouTube on U.S. Politics answers the questions everyone is asking about YouTube's prospects for increasing civic engagement, both from politicians' and constituents' perspectives. The book pinpoints how YouTube can facilitate everyday information exchange, foster closer attention to political events, and propel meaningful civic discourse and interaction. Ricke effectively shows why personalized political videos have become an important digital literacy and a vital part of the political landscape. -- Patricia G. Lange, California College of the Arts
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About LaChrystal D. Ricke

LaChrystal D. Ricke is assistant professor of mass communication at Sam Houston State University.
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