Impact : A Guide to Business Communication

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By (author) 

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Appropriate for college, university and MBA-level courses in Business Communications. Impact is for those who believe thinking through a communications problem is far more effective than plugging in a formula. A conceptual rather than formulaic approach develops students' critical thinking abilities. Once they have mastered the principles in Impact, students will be able to apply them to any writing or speaking task in order to create effective communications. A concise and readable style makes it easy for students to learn what they need without wading through a mass of detail.
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Product details

  • Paperback | 320 pages
  • 203 x 254 x 25mm | 531g
  • Prentice-Hall (Canada)
  • Scarborough, Canada
  • 5th edition
  • 0130325481
  • 9780130325488

Table of contents

Preface. Acknowledgments. About the Author. Note to Instructors. I. FUNDAMENTALS OF COMMUNICATION. 1.Thinking About Communications. 2. Strategies in Planning for Writing and Speaking. 3. Writing Clearly. 4. Writing with Impact. II. FORMS OF BUSINESS COMMUNICATION. 5. Routine and Good News Correspondence. 6. Bad News Correspondence. 7. Persuasive Writing. 8. Informal Reports. 9. Formal Reports and Proposals. 10. Oral Presentations and Meeting Management. 11. Communicating to Get a Job. Appendix Grammar and Usage. A Practical Grammar. Guide to Punctuation. Checklist of Misused Words and Phrases.
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